Lifecycle control plane for AI-built products. Takes a startup idea and produces a validated, specified, architected, implementation-ready system through four phases: validate the idea with market and competitor research, define MVP scope and capabilities, make architecture and build-vs-buy decisions, and generate implementation-ready OpenSpec files. Orchestrates 10 specialist agents that build a traceable reasoning graph from founder intent to production specs. Every requirement traces to a capability, every capability traces to a user need.